How to get your startup off the ground?

How to get your startup off the ground?

The prospect of getting that startup you’ve been working on for the past couple of years off the ground might seem pretty daunting. However, if you think smartly about what you want to achieve, who you want to market your product to, and have a solid amount of money and time to invest then it should be a simple process getting that startup off the ground.

  1. Set some goals
    Start by thinking about the principles and goals for your startup. Do you simply want to share an incredible product with the world? If so, you need to look into manufacturing it, its distribution and creating a great marketing and sales pitch. Are you offering a service? Then you need to become an expert in that field, have relevant qualifications and a solid plan when it comes to marketing your brand and what you do. Look into development and research for what you are selling. Know what you want to achieve and set some future goals to get there.
  2. Spend money wisely
    You don’t need that huge office, with a MacBook on every desk and iPads to take out to meetings – these things can come later when you’re seeing returns on your hard work. Start small, grow from there and spend the money in your pot steadily and on things you really need. Effective budgeting 101 can get you a long way!
  3. Get your name out there but avoid splurging on marketing
    Forget the TV ads, you don’t need them. Start where everyone is hanging out these days, the Internet. Social media has become a vital tool for businesses who are just starting out – it’s free to use and allows you to reach out to a variety of individuals.

Twitter, Facebook and Instagram are the most popular platforms for startups and are where you can share information about your product/service; get involved in conversations with customers and perhaps share some fun stuff too to keep things fresh. Don’t forget traditional marketing methods too because they still working. Leaving business cards at the local fish and chip shop, or flyers on the post office pin board or investing in booklet printing can still spread the word about your business.

  1. Seek guidance
    If you know someone who has started their own business, don’t be afraid to ask for pointers and about the mistakes they made (because errors will always occur with any startup). They will also be able to offer feedback on your ideas and how best to expand your business when things get going.
  2. Hire only when you need to
    It might be tempting to hire lots of employees for all that possible work, but a month down the line you could find that things are a little slower than expected and you are losing money paying wages. Try to start with as few people as possible and perhaps take on part time employees when things start to pick up – no one wants to find themselves short of people but you don’t want any twiddling thumbs either.

Getting your startup off the ground is going to involve a lot of your time, patience, money and perhaps sanity, but once you organise yourself with a plan of action you should see success sooner than you think.

Category Finance